( 02 ) Zenwise · Beauty Product Launch ( ← All work )( ← All )

Beauty that starts at the source.

Launching a gut-skin beauty supplement, from positioning and packaging to the photoshoot and full campaign rollout.

RoleCreative Director

DateSept 2026

ScopePositioning, campaign concepts, packaging, photoshoot production and art direction, launch creative

TeamJunior graphic designer (packaging), design team (rollout), photographer, gaffer, prop stylist

PartnersHead of brand strategy

Zenwise Beauty: model portrait beside the Beauty stick with lemon, coconut and raspberries

( Overview )

Beauty is a gut-first collagen stick pack that supports skin hydration, elasticity and digestive wellness, helping people glow from the inside out. The launch had to make a gut-health brand credible in beauty and stand out in a crowded supplement category.

( 01 ) The ideaStrategy + positioning

Beauty that starts at the source.

The campaign platform, Beauty that starts at the source, positioned healthy-looking skin as something that begins in the gut, not just in a skincare routine.

Three messages carried the launch

The gut-skin connection.Your skin reflects what's happening inside your body. Beauty supports both gut and skin for a more complete approach to beauty.

Sip your skincare.

The beauty supplement that belongs in your skincare routine.Cleansers and serums work on the outside. Beauty supports what happens within.

( 02 ) PackagingDevelopment + design

Packaging

Zenwise Beauty stick pack beside the open 26-count box

Beauty box dieline: back panel, ingredients, front and benefits panels

01 / 03 ( Scroll → )( Swipe → )

( 03 ) The shootProduction + art direction

The shoot

The look was built around six words: hydrating, sensory, mature, radiant, refreshing and glowy. Soft light, wet textures and pink tones made the product feel like a beauty ritual.

Gaffer / Alicia Lopez · Prop stylist / Rachel Summer