Creative director and brand designer shaping wellness brands from strategy through every touchpoint.
Hallie
Tyrell-
Smith.
Selected work
Six projects across two wellness brands, from identity to shelf.
( 06 )
Coming soon 
( 01 ) Zenwise
Rebrand
A new visual system for the entire brand, from identity to every touchpoint.
( 02 ) Zenwise
Beauty Product Launch
Packaging, photoshoot and full campaign rollout for a gut-skin collagen supplement.
( 03 ) Zenwise
Summer Campaign
Gut health that travels with you, from the shoot to paid, email and social.
Coming soon 
( 04 ) Cymbiotika
Rebrand
Company-wide rebrand: brand strategy, creative direction and visual identity.
Coming soon
( 05 ) Cymbiotika
Packaging Design
One packaging system for the full line, built for retail and mass-market shelves.
( 06 ) Cymbiotika
Campaigns & Launches
Creative direction for product launches and seasonal campaigns.